In 1993, in Tuscany, an idea was born that would forever change the way we experience wine. A group of visionary wineries decided to open their doors to visitors, transforming the simple tasting into an experience filled with emotions, encounters, and stories. This is how the Movimento Turismo del Vino Toscana was born, a pioneer of Italian wine tourism.
For over thirty years, MTV Toscana has been guiding travelers and enthusiasts to discover the most authentic soul of the region: not only excellent wines but also breathtaking landscapes, centuries-old traditions, culture, gastronomy, and people who daily preserve and enhance Tuscany's wine heritage.
Thanks to iconic events such as Cantine Aperte, Calici di Stelle, and Vigneti Aperti, the Movement has helped make Tuscany one of the most beloved wine tourism destinations in the world. A success built on the belief that behind every bottle there is much more than just wine: there are stories, passions, and territories to experience firsthand.
Today, MTV Toscana continues to be a point of reference for those seeking authentic experiences, capable of creating a deep connection between the visitor and the world of wine, turning every visit into a memory to cherish.
