I MORI

Amidst the hills of Montalcino and the luminous landscapes of the Maremma, the history of Società Agricola Canneta is a Tuscan journey that weaves together family, land, and time. It all began in 1972, when the Giannelli family founded Azienda Agricola I Mori on the hills around Florence, named in homage to the mulberry trees (“mori”) surrounding the family home. In 1997, a decisive encounter with Podere Canneta in Montalcino occurred: from there, three generations have worked side by side to give voice to the vineyards and create a comprehensive range of Tuscan wines.

Canneta also holds an ancient tale: in 1556, during the siege of the Republic of Siena, it is said that Marshal Montluc moistened his cheeks with the red wine from these woods to conceal the pallor of war. A symbol of character and resilience that today comes alive in the glass.

In the vineyards of Montalcino (10 hectares predominantly of Sangiovese, between 360 and 400 m), the dry and breezy microclimate and the clay schist and marl limestone soils build elegance and balance: the hallmark of Brunello di Montalcino DOCG. In Maremma (5 hectares) and the Florence area (25 hectares), the same care completes a mosaic of grape varieties and landscapes, resulting in wines that are authentic and deeply Tuscan.